Amanda runs the operational side of Eda. She doesn’t usually appear in client meetings, but the smoothness you experience as a client, the speed of communication, the way nothing falls through the cracks, comes down to the systems she builds and runs behind the scenes.
Her background is unusual for a property advisory firm. Amanda co-founded Lord of the Fries in 2004 and spent the next two decades scaling it from a single food van in Melbourne to a national chain of close to forty stores. That kind of operational experience is rare in the property industry. It’s also the reason Eda runs more like a serious business than a solo consultancy.
Originally from Canada and now Melbourne-based, Amanda brings a calm, structured approach to the work that holds the whole firm together. The standard she sets for processes, communication, and follow-through is one of the reasons the rest of us can focus on the strategy and the deals.
Amanda also brings something less expected to a property advisory firm. Alongside the operational expertise she runs a deeply spiritual practice. Reiki, incense, smudging, the full toolkit. She cares as much about how a space feels as how it functions, and the pairing of structure and groundedness is part of what gives Eda its character.