New Content-Forward Formats on Play Homepages
On large screens like tablets, playconsole google foldables, and Chromebooks, we’re continuing to make improvements that will enable users to discover the best apps for their devices. As we showcased at I/O earlier this year, we’re redesigning the Play Store for large screens and using your screenshots, videos, and descriptions directly in Apps and Games Home.
The goal of this content-forward approach is to better represent your app in the store and help users make install decisions.
We’ve published a set of content quality guidelines as best practices to showcase your app on large screens. Beginning early next year, apps with assets that follow these criteria will be able to take advantage of richer formats in Play. This won’t impact your app’s promotability, just the way your app is displayed in the Play Store.
When users browse the Play Store on Chromebooks today, they see tablet or phone screenshots in the app’s store listing page. Since this does not always accurately portray the Chromebook experience, we’re now launching the ability to upload Chromebook-specific screenshots in Play Console.
This will allow up to 8 screenshots and will be shown primarily on the Play Store for Chromebooks. These screenshots will appear on both your app listing page and Play homepages.
We recommend using 16:9 screenshots for landscape with dimensions of 1080-7690px.
To get started, visit the Main Store Listing section in Play Console.
With the new launch of ChromeOS screenshot support, we’re also updating our quality guidelines for tablets for consistency across large screens. While previously uploaded tablet screenshots will not be affected, this should help simplify the process of generating new screenshots when you make updates to your app.
Last month, we introduced form-factor-specific homepages. This is a dedicated surface on phones for users that have additional non-mobile devices. These homepages improve the visibility of your app and store listing details by allowing users to browse for titles best suited for their smart watches, TVs or cars – all from their phones. Search Device Filters and Remote Install
Users can also filter results in search with a new device filter in Play. With the filter enabled, search results will only include titles that are compatible with the selected device.
Since these changes will make your store listing details much more prominent in Play, here are some ways to help you optimize your app assets:
Use device-specific screenshots that demonstrate the core app or game experience.
In Play Console, you can upload screenshots to show users how your app or game will look on different device types and highlight unique form factor features. When choosing screenshots, use imagery that conveys the primary user flows within your app. This will help users on all devices anticipate what the true app or game experience will be like for them.
Showing a physical device in your store listing may cause your screenshots and videos to become obsolete quickly or alienate some users. To save time maintaining your assets, use screenshots and videos of just the app or game experience.